One important key to blogging success is consistency. Whether running a blog on the main website of a major corporation or managing your own niche WordPress blog, posting and distributing with regular frequency and covering the subject matter your audience wants should be a focus within your content strategy.
A recent HubSpot study showed that blogs with 16 posts per month see approximately 3.5 times more traffic than those that only post 4 times or fewer per month. That’s traffic from all sources, organic, social media, referrals and more. Not only do blogs with 3-5 posts per week gain favor in the eyes of Google, they also offer more content for posting and linking to from other sources like social media. So, all around, posting consistently on your blog is hugely important.
Another important reason to stay consistent is that your readers, as they become familiar with your blog, will begin to expect posts to pop up during certain intervals. If you post on every Monday, Tuesday, Thursday and Friday, your readers will expect to see posts on those days each week. If they show up on your site and nothing is new when they expect it to be, and if this happens often enough, they may just decide to get their content elsewhere.
So, to keep you consistent and help you get things kicked off on the right foot, let’s walk through two very valuable templates you need to be using to help you keep on schedule, post with the right frequency, plan topics appropriately and…wait for it…stay consistent.
Blog editorial calendar
Having a blog editorial calendar in place allows you to plan ahead and ensure you have the right number of posts scheduled each week. I recommend planning at least a month ahead. This way you can effectively stay on top of the right subject matter, making sure to post at the right time.
For example, if your team is attending a particular conference, you may want to schedule a conference round up post to go live shortly afterward. You can schedule this ahead of time in your calendar. Assign a writer, attribute specific keywords, craft a headline or several, schedule a due date along with an actual publishing date, add a target persona and more.
To help you get started, you can download a free blog editorial calendar by simply clicking below and opening up the spreadsheet.
DOWNLOAD FREE CALENDAR (download the file to enable editing)
Social media editorial calendar
To really get value out of your blog content, you’ll want to have a distribution strategy in place. Social media should be one of the multiple distribution channels in your strategy. The best way to ensure you maximize the promotion of your content via social media is to have a social media editorial calendar in place.
Plan to promote each blog post you create on the day it goes live. You can even work posts back into the queue later on to get more traction from them. With a calendar like this, you can not only schedule posts and topics ahead of time, you can even draft the copy that goes along with each post. Add in hashtags, links, images of whatever other elements will accompany each post, and you’re all set.
As with the blog editorial calendar, here’s a free downloadable social media editorial calendar to help get your started. Just click and download the spreadsheet.
DOWNLOAD FREE SOCIAL MEDIA CALENDAR (download the file to enable editing)
Once you have these calendars downloaded and ready to go, get together with your content and social media teams and start planning. Make sure you keep your calendars updated and maintained to be consistent with your strategic direction and to help you more easily achieve your goals.
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