How to Add Interactive Media to Your Event Stand

event marketing interactive media

Tradeshows and events are one of the most famous ways of advancing your business. Each event provides you with the platform to showcase your products and services in a way that makes your brand unforgettable.

With a hall filled with competitors and potential clients, it’s not out of the ordinary for some stand spaces to be overlooked. What’s important to remember is that getting noticed is not all about the stand size and location, it’s more about the way you use the space that matters.

It’s natural for exhibition designs to include backdrops, banners and custom-printed accessories, but how do you take it to the next level?

Incorporating an interactive media component into your event display brings a modern and unique twist to a traditional event. Technology continues to develop and evolve, which presents exhibitors with many creative ways in which they can adapt their design.

If you’re new to the interactive concept, we’ve gathered three major trends that are sure to get you noticed.

VR Headset

A VR (virtual reality) set up allows your booth visitors to fully immerse themselves in a virtual environment. With forward thinking and the use of innovative technology, you’ll set upon a journey into an entirely different world, designed to intrigue and captivate.

Using a VR headset enables you to accomplish something unique, whilse capturing your audiences’ attention. A move like this will blow your traditional sales pitch out of the water, with a high-tech, modern twist that leaves a lasting impact.

virtual reality in event marketing
Source: https://vrvisiongroup.com/how-to-use-virtual-reality-at-your-next-trade-show-or-conference/

Virtual Reality opens the mind to explore, play and educate. Tailoring your VR needs to compliment your brand message will encourage stand traffic and collect potential leads.

Taking a trip into the VR world doesn’t require a large budget. There are cost-effective solutions available for smartphone’s which are 100% eco-friendly, sustainable and recyclable. Be on trend while supporting the planet – you can’t do much better than that.

Photo Contests

Simple, yet extremely effective.

With selfie’s being more poplar than ever, taking this trend and adding an exhibition twist can transform your exhibition marketing campaign. Introducing a photo contest enables you to use your online network to showcase the event and select a lucky winner.

A great way to kick start the interest is to have a well-designed, designated photo booth/photo area. Match this with suggested hashtags to support social media posts on Instagram and other channels and integrate that with your overall event marketing campaign.

Encourage stand visitors to participate and pose with a guitar, wear a green wig, or use other off-the-wall props. With a fun activity on hand, it’s the perfect opportunity to build rapport and begin to work on potential business connections.

With the utilization of social media platforms and hashtags, the challenge is a successful win for both parties. Each player has the potential to win a prize, and as a business you’ll continue to push and promote your business with the online community.

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Puzzles

Introducing a puzzle to your stand is a clever way to reach out to all generations. A puzzle can be enjoyed by all and doesn’t necessarily need any level of skill to partake.

If you were asked what a puzzle is, what would you say? Would you say a jigsaw, a strategic game or trivia questions? And that’s the beauty of the puzzle, it’s open to interpretation and allows you to freely choose the right category for your brand, your message and your target audience.

To inject another aspect of fun, design a leaderboard to sit by your game. Openly display contenders’ completion times to draw out a friendly competitive streak and generate conversation across the event space. Show the movers and shakers on the board, and watch as the players strive to be the best.

Display your chosen puzzle on a tablet or pull out all the stops with a full sized, freestanding interactive screen.

Whichever route you decide to take, there’s an interactive option for all budgets. As 2020 begins, we’re in an age where almost anything is possible. Be imaginative, be bold and take this year’s exhibitions by storm.

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