Enterprise businesses have a lot on their plate: they’re often businesses that have undergone a great deal of expansion, whether nationally or globally, or are in the process of doing so. This growth centers on expanding the business’s radius, allowing them to bring a larger audience into the fold, creating a large and stable business model.
For businesses venturing into the enterprise world, they might be unsure of where to start when it comes to marketing. While there are many different types of strategies available, from social media marketing to affiliate marketing, it’s worth knowing which are out there so you can narrow down your choices to an exact plan.
What’s the perfect strategy?
As an enterprise business, most of your marketing efforts are related to improving sales by increasing visibility and developing lead generation. But once you’ve done what you can to increase visibility, what other methods can be undertaken to broaden your business’s reach?
The benefit is that there are many different methods your business can employ to help increase visibility while improving sales, all without having to spend much on a marketing budget. Here are some trusted strategies employed by enterprise businesses around the globe.
Marketing strategies to help your business expand
Social Media
Social media is ubiquitous in many of our lives nowadays, and for good reason: it’s creation has improved communication to a level unseen before in history. The best part is that it’s not just for normal people; some businesses have found success through social media platforms.
These platforms, from Twitter to Instagram, make it easy for you to bring in new followers while allowing you to communicate directly with other users and businesses. Whether it’s promoting a new product or sharing some daily wisdom, you can regularly stay in touch with your followers to foster a community built around engagement.
And this can all be done without reverting to outright advertising. With the right social media manager, you can be successful on the right platforms without having to spend that much.
Blogging
If you don’t currently have a business blog, you need to create one immediately.
Blogging might feel like an old fad, something that was popular in 2008, but businesses are using blogs more than ever to increase their image as an industry authority. And they’re not doing this simply by creating fodder for daily publishing; rather, companies are making the most of blogs by writing and publishing content relevant to what their audience wants to see. This involves content related to their needs, interests, desires, and more—they can be informative, educational, fun, insightful.
But a blog won’t go far if you don’t have the right footing to start. It’s likely that someone within your marketing team has experience blogging; if not, consider consulting a professional who can assist you in the creation of content for a site like Medium or WordPress. Once you know what you want to write about—what fits into your niche—you can begin getting into the finer details of targeting your audience, such as enhancing content for search engine optimization (SEO) purposes.
Search Engine Optimization
SEO might feel like a mystical place to venture into, but it’s rather easy to understand and utilize with some patience.
Simply put, SEO is related to the ways in which search engines aggregate content based off of search terms, which it finds based on keywords from your search. If you can optimize keywords throughout your website, you can improve the way Google shows your business to prospective customers.
But it’s not as simple as spamming your site with keywords—this will backfire, and it will make content feel unnatural. With some patience and research you can effectively design your site with SEO in mind, increasing your likelihood of being organically found online.
Influencer and Affiliate Marketing
If you’re trying to find a way to promote your business naturally, one of the simplest ways to do so is through the use of an influencer and/or affiliate marketing strategy. These two methods can be utilized simultaneously, allowing you to benefit from influencers across the social media sphere and from other enterprise businesses within or parallel to your industry.
The process works by contracting an affiliate or influencer who aligns with your niche—whose interests and products and services align with your own. This partnership works by having them promote your content and products, whether that be an influencer talking about it on a vlog or an affiliate business discussing your services within a blog on their site.
Either way, you’re gaining access to their audience, making it easier for your company to spread its message outside of your own bubble. By manifesting this within a similar niche, you’re enhancing the likelihood that customers will be attracted to your business.
Best of all, these marketing strategies usually work in a pay-per-click method, meaning you only pay when a sales conversion is made. This is a simple way to improve your business’s marketing ROI, making it easier to continue scaling elsewhere.
Email Marketing and Retargeting
Email marketing is one of the simplest ways for a business to continue bringing customers into their inner circle. Furthermore, it’s a great way to retarget potential customers—reaching out to customers with the intention of pushing them towards a sale or other business-related action.
This is useful for capturing past customers who once shopped with you or former site visitors that may have loaded up their cart but never made it to checkout. And all you need to get in touch with them is a homepage popup that asks them if they’d like to sign up for communication by email, whether that’s to receive a newsletter, hear about new products, or be informed of upcoming sales.
By retargeting these generated leads, you can effectively continue fostering a community of customers that engage with your business. And from former site visitors you can hope to convert them into future customers.
Whether you’re an enterprise business looking to continue your expansion or you’re a business growing to an expansion-level, it’s time to consider adopting marketing strategies that work for you while saving you time and money. Methods like social media marketing, affiliate marketing, and email marketing campaigns are just the tip of the iceberg, and they should be considered sooner rather than later in your expansion efforts.
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